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How to Pitch A Cartoon by Erica M. Hughes

 

Questions? Contact Erica Hughes at EricaHughes@[remove]screenwritersdaily.com 

Delete [remove] from email address if you wish to send me an email or use the forum to send questions.

Buy books by Erica Hughes: Infatuation

Also, see below for youtube example of;

How to Pitch a Cartoon

Ingredients

 

  1. A marketable concept
  2. A pilot script (standard spec, 22-23 pages)
  3. A bible (a thirteen episode outline of your cartoon series)
  4. Animation and character bios 
  5. A  Network (or whomever you plan to pitch your cartoon to)
  6. A toy prototype (optional)
  7. A DVD presentation (optional)

Pitching a cartoon series to a network is Hollywood's "backdoor". Cable networks are more open to unsolicited material and unproduced writers than other markets in the entertainment industry. When you pitch a cartoon you're allowed more creative freedom than one would be allowed when presenting an ordinary screenplay for a television series or movie. If you're an artist and a writer, you could easily become head writer for the duration of your show. If this is your cup of the tea, the question you might be asking now, is what do I do next?

You first need a concept. The "Power Puff Girls" on Cartoon Network is a good example of a high concept cartoon series.  The Powerpuff Girls is about a scientist who mixes a potent brew of "Sugar and spice, and everything nice" thus inventing three adorable  little girls who happen to have superpowers and must save "Townsville"  from big ugly monsters. This is your outside story. The inside story is the girls trying to get the professor and "Miss Keane" to go on a date. The Powerpuff Girls is an action/comedy. An example of an action/drama would be to watch Dragon Ball Z, or The Avatar.

To pitch your idea, you'll need to include a few important things. The first of which, is a pilot script. If you've already written a few screenplays this is the easy part - especially if you got your story down pact. Most networks prefer a 22 or 23 page script for a thirty-minute program (but only 23 pages since there would likely be commercials). Your next step is writing a thirteen episode outline which is usually called a "bible". Each episode must include a beginning, middle, and end. To convince a network to use your cartoon series will require you to prove longevity.  In other words, is there enough material to last a few years?

Once you've completed your bible, you'll need animation. This is professional looking drawings designed by either you or a commissioned artist. You don't need to spend thousands of dollars on artwork, a friend with a talent for sketching will do. You don't need a storyboard either.  Each picture should include the character's name and a brief bio.

Your pitch should have a cover, standard card stock, and bound with acco brand fasteners as you would an ordinary screenplay. You may also include a toy prototype. You want to show marketability, and product tie-ins for the kids is a plus. If the market for your cartoon is eighteen years or older, you'll need to specify this on your submission. And hopefully you're submitting this material to a network that produces adult material, like Adult Swim for cartoon network or Comedy Central.

Put all these fine ingredients together, and you've got yourself a pitch. Good luck.

Questions? Contact Erica Hughes at EricaHughes@[remove]screenwritersdaily.com 

delete [remove] from email address if you wish to send me an email.

Example Episode Outline

This is just a rough example of what you'll need:

Atomic High: Episode One
 
There's a mystery brewing at Atomic High... someone is rigging the bleachers in the gymnasium to collapse at  school basketball games. Weary basketball coach George Prusky meets Jakey the Sleuth in his treehouse detective office and begs him to find the culprit. Ticket sales for Atomic High's basketball games have plummeted. Jakey asks the Coach if he has any enemies, like a disgruntled player who may have been kicked off of the team. The coach mentions Dale Babcock, former captain of Atomic High's Varsity basketball team. Jakey goes on a stakeout with his friend Amanda. They follow Dale but find very little to feel suspicious about, other than the fact that Dale is addicted to gum and has been sticking used blobs under the table in the cafeteria. Dale is "arrested" and taken to the principal's office but Jakey soon discovers another kid, Jimbo, who is more than happy to see Dale go. Turns out, Jimbo tried out for the basketball team but was cut from tryouts. Amanda and Jakey go on another stakeout and learn Jimbo has been rigging the bleachers to collapse. He is arrested by school officials and all is safe again at Atomic High... till next time....
 
That's an example of an episode outline. You will need at least 13-16 to prove that your show has enough episodes to last at least two or three seasons.  Your outline should be written in present tense.

Making a DVD Animation

There are a lot of tools available to film makers and writers who wish to go into animation. If you are not an artist, don't know an artist, or can't afford one there are alternatives available. Also, movie editing software for those who wish to make a DVD presentation to go along with your script. If you need one, send me an email. I can refer you to some free movie editing/3D animation software.

Good luck on your project!

Sincerely,

Erica Hughes

 

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